OSKAR
OSKAR was designed to be robust, transparent, accountable, and beautifully simple.
We believe that successful marketing is the cumulative progress achieved from running a series of tests to find the winning combination.
A goal (such as revenue growth) must be converted into a defined objective (traffic or conversion growth), which is supported by a simple strategy that keeps all tasks focused.
Larger objectives are broken down into micro-goals; manageable key actions and results (KAR) measured against clear KPIs that take you closer towards success.
Objective(s), Strategy, Key Actions & Results. Otherwise known as OSKAR.
1. Objective(s)
We take your overall goal, translating them into Objective(s) that we are held accountable to. These are ice-cold, crystal-clear, fluff-free, revenue-generating objectives.
To help set your objectives we recommend using our interactive Growth Calculator to forecast your potential revenue growth from improvements to your traffic and conversions.
We believe that these are the two metrics that matter in digital and our whole team is geared to deliver on them.
Target a Conversion Rate (CVR) increase of X%, from Y% to Z%, by DD/MM/YYYY
Increase average monthly organic sessions by 100% from 10,000 to 20,000 in 12-months from 01/01 - 31/12
Increase traffic (sessions) by 25% and enquiry conversion rate by 50% from 01/01 - 30/06
- Grow ecommerce conversion rate by 25% for Product Category A from 01/01 - 01/03
- Increase average monthly organic sessions by 100% from 10,000 to 20,000 in 12-months from 01/01 - 31/12
- Increase traffic (sessions) by 25% and enquiry conversion rate by 50% from 01/01 - 30/06
2. Strategy
The best strategies are simple. They can be understood easily and recalled without having to sift through pages of fluff.
We treat strategy as the guiding principles that ensure the work we’re doing is focused on the objective(s) and not random achievement.
Focus on mobile users first
Target customers in London
Focus on Product Category A
- Focus on mobile users first
- Target customers in London
- Focus on Product Category A
3. Key Actions & Results
Objective(s) are broken down into key actions and results that our teams work towards to move you closer to your goals.
Every action that we take therefore has purpose, contributing towards a smaller goal. When these small wins are aligned to a strategy, they compound to turn your objective(s) into reality.
Oh, and we also guarantee our work, carrying 100% of the risk for 30-days to give you absolute peace of mind 😌
Rank in positions 1-3 nationally (currently 8th) for ‘Your Keyword’ by 01/08
Reduce cost per acquisition (CPA) average for Product Set A by 25% from £25 to £18.75 by 30/09
Increase search visibility from 5% to 10% between 01/03-30/09
Increase click-through rate (CTR) from Product Category to Product Page by 35% by 31/10
Reduce average product page speed by 58.3% from 6 seconds to 2.5 seconds by 31/05
- Rank in positions 1-3 nationally (currently 8th) for ‘Your Keyword’ by 01/08
- Reduce cost per acquisition (CPA) average for Product Set A by 25% from £25 to £18.75 by 30/09
- Increase search visibility from 5% to 10% between 01/03-30/09
- Increase click-through rate (CTR) from Product Category to Product Page by 35% by 31/10
- Reduce average product page speed by 58.3% from 6 seconds to 2.5 seconds by 31/05
How your growth campaign is run
We see our campaigns as a series of rapid tests based on our expert knowledge and data. Our OSKAR methodology delivers consistent and predictable results.
Use our FREE ROI Calculator to work out your traffic and conversion goals