Growth Tracker

Simple goal tracking software for accelerated growth

“The Zest team were instrumental in taking our business to the next level through their knowledge and data-driven approach.”

Adam Marston, General Manager of Dove Steel Doors

Become a test-based growth marketer

Growth Tracker is a simple piece of software that will help you track your growth goals.

We know that organisations struggle to grow not because they don’t put the effort in, but because they don’t track activity effectively. After all, if you’re going to try test-based marketing you need to know what those tests are telling you.

Think of Growth Tracker as an extension of your brain keeping you on track, nudging you when needed and making sure you have all the data you need to succeed.

Growth Tracker

Solution meets problem

Growth Tracker was developed to solve a simple problem that we have seen time and again. Measuring marketing activity is a messy business.

Too many spreadsheets, stakeholders struggling to find what they need, when they need it, and infrequent updates spread over email and messenger.

Growth Tracker empowers you to set revenue goals, and to run marketing tests that take you closer towards achieving them. It will even remind you when you need to make progress updates.

Beautifully simple. Just as goal tracking should be.

Take the first step towards faster and more predictable revenue growth

Key Features

Show Me The Money

Let’s face it. Ultimately, you want or need to grow revenue. Growth Tracker puts the real result front of mind.

Customer Avatar

Calculate Objectives

Take your Revenue Goal and convert it to traffic and conversion-based objectives automatically.


Built-in Focus

Tighter focus equals better results. Isolate your objectives, marketing tests, and results by product or service.

Never Miss An Update

Consistency is important for recording test results. Set reminders to notify you when you need to update your KPIs.

Content Plan

Traffic Light Overview

Mark your tests as ON or OFF track, and view progress of individual campaigns or total goal progress.

Generate Reports

Simple and effective reporting that charts progress over timeframe, with supporting journal updates.

“Zest have been an instrumental partner in our growth, tying together our digital strategy and delivery, and producing a 1400% ROI”

Nick Attfield, Commercial Manager of Latham’s Steel Security Doors


Growth Tracker is free to use for one user account and one product with associated goals. Simply upgrade if you’d like to track your goals across more products, or to add more users.

Growth Engine and Growth Curve clients are granted complimentary access.

We recommend booking a Growth Mapper workshop to set your sails in the right direction for growth.

Of course! You can cancel your subscription at any time from your user panel.

Take the first step towards faster and more predictable revenue growth